This past Saturday, November 7 was the inaugural National Bookstore Day, an event created by Publishers Weekly to celebrate the importance of bookstores across the country. From PW, 11.09.09:
All 3 DIESEL locations participated in the event, with staff at the Malibu store serving hot apple cider and pastries to customers who also enjoyed a special visit of support by Mayor Andy Stern. In Brentwood, customers who bought over $100 worth of books received free Diesel Books t-shirts to commemorate the day, and a quiz was held in the Oakland store with winners presented with $25 gift certificates. “We designed the questions to reward our regular customers,” [Diesel co-owner John] Evans said. “We asked things like, ‘which staff member has been listed in a bestselling memoir (Evans, in Norman Ollestad’s Crazy for the Storm)?’ and ‘name three books published by Diesel staff members in the last five years.’
“We had a very positive response to National Bookstore Day. Several ex-employees stopped by, and customers were glad the event was happening,” Evans continued. “Everyone liked the concept of it. For us it was National Reader Appreciation Day as well.”
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